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Articles Tagged with ''beer''
Heineken USA Inc., a subsidiary of Heineken International BV, relaunched its Newcastle Summer Ale for a limited time.
With more than 4,500 attendees from 35 countries, the Craft Brewers Conference & BrewExpo America, hosted by the Brewers Association, Boulder, Colo., May 2-5 in San Diego, was a testament to the growth in the industry. Setting the tone for the event, Brewers Association President Charlie Papazian addressed any doubts about the industry’s potential, saying, “We are not in a bubble, we are knee-deep in foam — and the foam is still rising.”
Owned by Halewood International Ltd. and imported by St. Killian Importing Co., Crabbie’s Alcoholic Ginger Beer launched in select markets in the United States.
Following the debut of its new “No Bollocks” national advertising campaign, White Plains, N.Y.-based Heineken USA brand Newcastle Brown Ale launched its “No Bollocks Guarantee” summer retail program.
Odell Brewing Co. introduced Shenanigans Oak-Aged Crimson Ale in 750-ml. cork and cage finished bottles.
MillerCoors, Chicago, changed the name, packaging and personality of its MGD 64 brand. This month, the beer relaunched nationally as Miller64.
To help fans plan their get-togethers for this month’s National Collegiate Athletic Association’s March Madness, Minneapolis-based Betty Crocker partnered with actor and TV personality Mario Lopez to create 16 beer-infused party food ideas for its second annual “Betty Bracket” recipe showdown.
Still cautious from the economic downturn, consumers created an uneven environment for beer once again in 2011. The year’s performance reflected a category of contradictions with trends torn between the ongoing price consciousness of some shoppers and the insatiable taste for variety — even if it carries a higher price — from other demographics.
Glunz Imports, a division of Louis Glunz Beer Inc., introduced Stiegl Brewery’s Stiegl Grapefruit Radler to the United States.