- THE MAGAZINE
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- BEVERAGE R&D
DuClaw Brewing Co. announced the winning 2012 H.E.R.O. beer: Chocolate Chipotle Stout.
Fever-Tree added Naturally Light Ginger Beer and Sparkling Lemon to its portfolio of premium mixers.
Narragansett Beer released two limited-edition cans this summer to create nostalgia for simpler times.
Label producer Spear highlighted the use of its pressure-sensitive labels by several craft and regional brewers.
After collecting feedback at summer-long, nationwide sampling events involving thousands of consumers, St. Louis-based Anheuser-Busch used its findings to select three beers for its limited-edition Budweiser Project 12 sampler pack, which will be available this fall.
Heineken USA, White Plains, N.Y., redesigned its signature green bottle. As the company’s first bottle change since 1946, the “Star Bottle” is set to launch in select markets in New York state this month and nationally beginning in March 2013.
The Innis & Gunn Brewing Co. Ltd. launched a limited-edition small-batch beer infused with spiced Caribbean rum.
Customer satisfaction toward purchases in the soft drink and beer categories remained relatively stable in the last year, with both segments showing approximately a 1 percent decrease in scores compared with the previous year, according to a study by the American Customer Satisfaction Index (ACSI), Ann Arbor, Mich.
When launching a beverage at retail, companies can choose to take the traditional route or take a chance and travel the more innovative road.
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