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Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, expanded its Bud Light lineup with the introduction of Bud Light Lime “Lime-A-Rita.”
Following the debut of its new “No Bollocks” national advertising campaign, White Plains, N.Y.-based Heineken USA brand Newcastle Brown Ale launched its “No Bollocks Guarantee” summer retail program.
Owned by Halewood International Ltd. and imported by St. Killian Importing Co., Crabbie’s Alcoholic Ginger Beer launched in select markets in the United States.
With more than 4,500 attendees from 35 countries, the Craft Brewers Conference & BrewExpo America, hosted by the Brewers Association, Boulder, Colo., May 2-5 in San Diego, was a testament to the growth in the industry. Setting the tone for the event, Brewers Association President Charlie Papazian addressed any doubts about the industry’s potential, saying, “We are not in a bubble, we are knee-deep in foam — and the foam is still rising.”
Heineken USA Inc., a subsidiary of Heineken International BV, relaunched its Newcastle Summer Ale for a limited time.
To celebrate the 10th anniversary of its Stone Ruination IPA, Stone Brewing Co. doubled the amount of hops to 5 pounds per barrel and increased the alcohol by volume to 10.8 percent for the anniversary edition, it says.
This month, White Plains, N.Y.-based Heineken USA introduced its Mexican dark beer, Indio, to the United States.
The winners of the first “Canny Awards,” which recognized craft beer cans with high-quality, captivating graphics, were announced during the Craft Brewers Conference, May 2-5 in San Diego.
Anheuser-Busch InBev (AB InBev), Leuven, Belgium, will acquire the remaining stake in Grupo Modelo, Mexico City, for $20.1 billion. The combined company would lead the global beer industry with roughly 400 million hectoliters of beer volume annually and 2012 estimated revenues of $47 billion, AB InBev noted in a statement. Tangentially, Constellation Brands Inc., Victor, N.Y., which in a joint venture with Grupo Modelo currently owns 50 percent of Crown Imports LLC, Chicago, signed an agreement with AB InBev to purchase the remaining 50 percent interest in Crown for $1.85 billion.
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