Treatt expanded its range of 100 percent natural distillates with the launch of Cascade Hop Treattarome 9305, an unmodified hop essence distilled exclusively from Humulus lupus. A clear, water-based liquid, Cascade Hop Treattarome confers a strong, hoppy aroma and taste to beer, according to the company.
East Coast Beer Co. launched Beach Haus Cruiser IPA, an American version of the English-style India Pale Ale (IPA) that features more hop aroma and bitterness than its European counterpart, the company says.
In 2012, the total U.S. beer market grew by 1 percent; however, craft beer grew 15 percent in volume and 17 percent in dollar sales, representing a total barrel increase of nearly 1.8 million, according to preliminary data from the Brewers Association, Boulder, Colo.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!