Category remains solid performer due to health-and-wellness trends
July 11, 2016
At $11.2 billion and nearly $187 million, respectively, the sports drinks and ready-to-drink (RTD) protein drinks markets are expected to remain solid performers as a result of continued interest in health, convenience and function, according to market research analysts.
Kraft Foods Inc., Northfield, Ill., reported strong fourth quarter and full year 2011 results, driven by revenue growth, effective cost management and focused investments in the company’s iconic brands, the company said. However, the company’s net revenues for U.S. beverages were $725 million in the fourth quarter, down 3.2 percent. For the full year, U.S. beverages net revenue was $3 billion, a 6.4 percent decrease.
Beverage Industry's Managing Editor Jenny Zegler discusses the movement toward custom-built beverages. Beverages have become a go-to category for consumers looking to supplement their diets with products, such as hybrid beverages containing nutrients missing from the typical diet and functional formulas offering enhanced performance benefits.