Triton available in 3 varieties, features L-Theanine
October 15, 2020
7-Eleven Inc., Irving, Texas, continues to add to its private beverage portfolio. In the past two years, the convenience retailer has introduced energy and sports drinks, Icelandic spring waters, organic milk and cold-pressed juices. The latest to the fold is Triton, a new energy drink with L-Theanine, created to meet customers' desire for a sugar-free energy option, it says.
Private label spirits line available in vodka, Canadian whisky, Irish whiskey
December 3, 2019
BJ’s Wholesale Club, Westborough, Mass., launched a premium spirits collection from the retailer’s exclusive brand, Wellsley Farms. BJ’s members can find the new spirits, which include vodka, Canadian Whisky and Irish Whiskey, in select BJ’s clubs now, just in time for holiday entertaining.
7-Select GO!Smart available in Pomegranate, Blackberry, Melon
February 11, 2019
The new 7-Select GO!Smart 100 percent fruit juices feature unusual varieties that aren’t typically found in every grocery and convenience store, the company says.
As the consumer packaged goods (CPG) market continues to influx with value-focused brands, more and more retailers are placing greater emphasis on their own brands, experts note.
Private brand wines offered in Chardonnay, Pinot Grigio varietals
October 17, 2017
Irving, Texas-based 7-Eleven Inc. announced that it is expanding its selection of private brand wines with the launch of two white wines - Chardonnay and Pinot Grigio. The convenience retailer created the Trojan Horse brand for this new line of wines.
Company purchased First Quality Water & Beverage’s Pennsylvania operations
October 2, 2017
Niagara Bottling LLC, Ontario, Calif., acquired the bottled water business formerly owned and operated by First Quality Water & Beverage LLC of Lock Haven, Pa. First Quality produced private label and Pureau brand bottled water.