Store brands capped a decade of growth by posting sales increases across all three of the major retail channels in 2010, and pushing dollar share to new all-time highs in supermarkets, drug stores and total outlets, according to PLMA’s 2011 Private Label Yearbook. The PLMA Yearbook tracks private label sales and market share trends based on data from The Nielsen Co., Schaumburg, Ill.

 Murry Brand redesigned the labels for Walmart’s Great Value juices, which are made and bottled by Cott Corp.  

 Private label continues to be a top seller in bottled water, bagged tea, ground coffee, juice and dairy alternatives, according to sales data from Chicago-based market research firm SymphonyIRI Group cited in this month’s State of the Industry 2012 report. 

 Whether it’s because of private label’s added value or perceptions of comparable quality to name brands, consumers have found favor with private label consumer packaged goods (CPGs).