New Scotch whisky represents brand’s first new luxury blend since 2007
December 18, 2014
Chivas Regal, an import brand of New York-based Pernod Ricard USA, introduced Chivas Regal Extra, the brand’s first new global expression since 2007. Crafted to complement the brand’s collection of premium blended Scotch whiskies, Chivas Regal Extra is a rich-tasting whisky blended for consumers seeking more from their drinking experiences, the brand says.
New TTB designation highlights FMB's proprietary filtration process
December 16, 2014
In an effort to meet the needs of consumers wanting gluten-free alcohol beverages, Mike’s Hard Lemonade Co. worked with the Alcohol and Tobacco Tax and Trade Bureau (TTB) to create and secure an exclusive “Crafted to Remove Gluten” seal for its flavored malt beverages.
It’s that time of year where homes and businesses get in the holiday spirit with decorations, festive music and tasty treats. The consumer packaged goods (CPG) market is no stranger to this holiday inspiration including limited-edition products and packaging. However, adding these seasonal items to a retailer’s merchandising plans adds a special consideration during this time of year.
Harris Poll finds that beer is top choice for year-round consumption
December 3, 2014
Although a number of brand owners have been reaching out to consumers to highlight ideal food and beverage pairings with their signature beverage offerings, research suggests that the time of year also can have an impact on what consumers want to drink.
AB InBev subsidiary to host release events in nine cities
November 26, 2014
On Friday, Nov. 28, Chicago-based Goose Island Beer Co. will release its Bourbon County Brand Stout (BCBS) line of barrel-aged beers through special beer-centric Black Friday events in nine cities including Boston; Chicago; Dallas; Philadelphia; Phoenix; San Francisco; Los Angeles; and Jacksonville, Fla. Black Friday has become a beer drinker’s holiday and a true reminder that good things come to those that wait, according to the brand of Anheuser-Busch InBev (AB InBev), Leuven, Belgium.
The readers of Beverage Industry must have an interest in mixology. Based on the results of the publication’s Readers’ Choice Product of the Month poll for October, Seismix LLC’s ZMix instant cocktail mixes were a crowd pleaser, garnering 31 percent of the vote.
Technomic highlights top beer, wine, spirits brands
November 24, 2014
The night before Thanksgiving tends to be one of the busiest nights for bars and restaurants. This year Chicago-based Technomic Inc. foresees big sales on-premise for some of the fastest-growing beer, wine and spirits brands.
When my husband and I find that rare occasion in which we are able to go out and enjoy an evening of dinner and drinks, he usually has better foresight than I do about what meal to select.
Many consumers are apt to store bottles of vodka in their refrigerators or freezers, causing the bottles to condensate when they’re taken out for serving. However, a new campaign for the neutral grain spirit Veev is attempting to make vodkas sweat in a different way — with anxiety.