Although a tidal wave of new flavors have been flooding the market, staple flavors, like citrus, have held their ground, according to experts. The two most popular citrus options, lemon and orange, remain solid competitors against newer fruit entrants in the market.
Just in time for National Root Beer Float Day (Aug. 6) Small Town Brewery, Wauconda, Ill., and Graeter's Ice Cream, Cincinnati, have teamed up to create the ultimate "adult" float featuring the brewer's Not Your Father's Root Beer and Graeter's craft ice creams.
Nearly every beverage brand faces some challenges when reaching out to consumers. For many, educating consumers can be essential to success, especially as craft trends continue to rise. Recently, Tequila Herradura took on the challenge and embarked on its Casa Herradura tour, which brought the Tequila Herradura hacienda to several cities across the country.
The American folk song “99 Bottles of Beer on the Wall” that counts down from “99 bottles of beer on the wall, 99 bottles of beer, take one down, pass it around, 98 bottles of beer on the wall…” is a popular time-passer during long car rides. But while kids typically sing this ditty, multi-cultural consumers in the United States and around the world are singing the praises and reaching for HEINEKEN USA’s premium lagers and hard ciders like never before.
In the Two of a Kind song “All Over This World,” the singers open with, “All over this world, all over this world; People are alike, but not the same; All over this world.” As more consumers embrace a more globalized world, the United States is seeing an increasing influence from other cultures.