Michigan-based Blake’s Hard Cider is setting out to expand hard cider’s drinking occasion beyond the fall months through its new products and territory expansion.
In both wine and spirits markets, everyday occasions are driving consumption, along with premium offerings. Whiskey leads the way in spirits, with table wines being among the favorites in the wine category, notched by sparkling wines.
Post-COVID-19, experts note that the “size of the prize” opportunity in the on-premise channel are huge. When making cocktails, rum is surging in popularity as the spirit of choice in piña coladas, mojitos and Margaritas.
Reality star Kyle Cooke conceptualized Loverboy on Bravo TV’s “Summer House” in Season 3. This year, he expects his line of low-alcohol RTD canned teas and spritz’s to grow 500 percent.
Consumers seeking better-for-you beverages, along with those with interesting taste profiles are drinking up botanicals. Adding flavor and function, botanicals are experiencing wide adoption and success in the beverage market.
LYTT says goodbye to old name, introduces improved identity
July 7, 2020
In February, LYTT decided to switch up the flavor in LYTT Blue Bomb from blue raspberry to an “AMF” cocktail, which is a blue Long Island iced tea that uses 7-Up instead of Coke.