Beverage brands are becoming more adapt to digial marketing. For example, 19 Crimes released an augmented reality app allowing consumers to learn about the characters on the wine's packaging. Additionally, Barbadillo announced that its consumers can interact with its packaging through near-field communication enabled neck collars.
Company celebrates 90th anniversary with Slurpee Week
July 11, 2017
Irving, Texas-based 7-Eleven Inc. is celebrating its 90th birthday on 7-Eleven Day (July 11).To celebrate its milestone birthday, 7-Eleven is inviting millions to enjoy a free Slurpee party, continuing the tradition that started on the retailer's 75th birthday in 2002.
Today’s consumers arguably are more engaged with a beverage’s packaging than ever before, increasingly reading ingredient lists and Nutrition Facts labels and researching products on their mobile phones before purchasing in the store, while at the same time engaging with brands on the Internet. This interaction, along with the proliferation of products on store shelves, continues to solidify the relationship between a beverage brand and its packaging.
Integrated campaign includes sweepstakes, mobile app
February 24, 2017
Tecate, a brand of White Plains, N.Y.-based Heineken USA, announced that May 6 is the long-awaited fight between Canelo Alvarez and Julio Cesar Chavez Jr. To enable the brand’s legal-drinking-age (LDA) boxing fans the chance to experience the excitement without stepping foot inside the ring, Tecate is giving consumers the chance to win a knockout lineup of prizes, including tickets to the big match, with its integrated Fight Every Night promotion from March 1 leading up to the fight, the company says.
Starbucks partners with iPayYou to accept Bitcoin payment
February 15, 2017
PepsiCo’s new premium bottled water brand LIFEWTR partnered with traveling night club, Club Nomadic, for Super Bowl 2017. On Feb. 3, during Super Bowl Week in Houston, the brand hosted “Art After Dark,” an entertainment experience fusing music, technology and art, the company says.
Although I regularly use Facebook, like many baby boomers, I am not currently immersed in Snapchat, Instagram, Twitter and other social media platforms that increasingly are being used by beverage companies to communicate and connect with consumers in real time.
It’s an exciting time for those who love technology. As new advancements are released, it’s also exciting to see how they are impacting marketing. Alcohol and non-alcohol brands, alike, have been utilizing various digital platforms to educate, communicate and market to consumers. Recently, one particular effort caught my eye.
Company makes additional improvements to mobile app
October 31, 2016
Dunkin' Donuts, Canton, Mass., announced that it is the first national coffee chain to enable gifting and payment within Messages in iOS 10. Dunkin' Donuts fans now can access the Dunkin' Mobile App through the App Store for iMessage to deliver mobile Dunkin' Donuts gift cards to friends, family and colleagues as quickly and simply as sending an emoji, it says.
When I go out to dinner, typically I order water with lemon because I want to avoid excess calories and save a few dollars. However, when I want to indulge, a traditional Margarita on the rocks is my go-to drink.
Import beer brand’s program features daily sweepstakes
August 29, 2016
Tecate, a Mexican import beer brand of White Plains, N.Y.-based Heineken USA, is encouraging boxing fans of legal drinking age to elevate their viewing occasions by choosing the bold taste of Tecate for the season’s big fights in its newest marketing campaign, the company says. Running from Sept. 1 through Oct. 31, Tecate’s We’ve Got Your Back program, featuring national TV spots, on- and off-premise activation, digital partnerships and a daily sweepstakes, will bring boxing fans together to celebrate leading up to the main events, it adds.