Special effects, one-to-one personalized printed, or freshness graphics and temperature indicators on bottles and cans help brands make customer connections. Inks and coatings are at the heart of any sensory packaging experience, according to experts.
The Guinness Storehouse in Dublin opened the Guinness Connoisseur Bar Experience to give visitors of legal drinking age the opportunity to learn how to appreciate and taste the most popular Guinness brews.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!