Latitude Beverage Co., Boston, announced the national rollout of its Mija Sangria, a bottled Sangria made with 100percent unfiltered fruit juice. After selling out of 18,200 cases in its first six months across a dozen states last year, Latitude Beverage Co. says it expects to sell more than 50,000 cases this summer through its expanded distribution. In addition, a 1.5-liter Mija Sangria flip-top bottle also will roll out this summer, it adds.
Packaging allows brands to communicate with consumers before they even drink a product. When considering the increasing number of SKUs on retail shelves, having an appealing package is a crucial element to consider for new products as well as existing products’ package redesigns.
From tasting freshly squeezed Florida orange juice as a young boy to driving past rows of almond trees in blossom en route to his Bakersfield, Calif.-based plant, Califia Farms’ Founder and Chief Executive Officer Greg Steltenpohl derives inspiration from smelling and tasting new innovations, while listening to and leading a team of passionate employees.