Founded from humble beginnings 25 years ago, New Belgium Brewing started in the basement of its founder Kim Jordan and her husband, Jeff Lebesch, who, along with friends, produced the labels and delivered beer in their station wagon.
Minds + Machines Pioneer Program enables craft brewer to create targeted online presence
December 9, 2014
Fort Collins, Colo.-based craft brewer New Belgium Brewing Co. joined the Minds + Machines Pioneer Program for .beer URLs. New Belgium will be one of the first breweries to use and promote the .beer domains, which include newbelgium.beer, nbb.beer, sour.beer, find.beer and more.
“Beer rangers” can’t be found in digital history books, but they can be found on their Ultrabook tablets, clicking their way across 30 states as they market the handcrafted wares of the New Belgium Brewing Co., based in Ft. Collins, Colo.
After Colorado home brewer Jeff Lebesch returned from a trip across Europe on his “fat tire” mountain bike in 1989, he began brewing an amber beer called Fat Tire in the basement of his Fort Collins, Colo., home.
Nine new partners form network in brand’s 35th state
October 14, 2013
Fort Collins, Colo.-based New Belgium Brewing signed deals with nine wholesale partners to distribute its beer in Ohio starting Dec. 16. New Belgium’s 22-ounce Fat Tire, Ranger India Pale Ale (IPA), seasonal release Accumulation White IPA and Lips of Faith beers will be available throughout the state as a result of the new partnerships. Some draught offerings might come online in the initial rollout as well.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!