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Read about the sports and protein drink categories, the liquid supplement market and more in this issue!

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Svedka launches colorful advertising campaign

Miller Lite selects winners of its Miller Time Internship

7-Eleven gives away free Mio

Agua Enervivá

Sports and protein drinks share the glory

Most Emailed Stories

Sports and protein drinks share the glory

Up Close With: RealBeanz

Liquid supplements make strides in a changing landscape

Kool-Aid Liquid

Fruit2O launches app to help fans dial back social media over-sharing

Silk beverage brands receive non-GMO verification

Coconut water finds a home in the beverage market

Alcohol raises the bar in on-premise channels

Natural Products Expo West sets new record

Refreshing the carbonated soft drink category

Recent Discussions

- A natural alternative for energy

- V8 Hint of Lime and Hint of Black Pepper

- Moskato Life

- Popeye Energy adds a classic touch

Cool concept - Athletes help Wat-aah meet its mission

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Coca-Cola, Pepsi among most effective Super Bowl ads

Coca-Cola, Pepsi among most effective Super Bowl ads

February 7, 2012
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Ace Metrix, a Mountain View, Calif.-based company that measures TV advertising, revealed its rankings of the most and least effective ads from Super Bowl XLVI.


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Jessica Jacobsen

‘Smart’ marketing

March 11, 2012
By Jessica Jacobsen
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My phone isn’t smart — if it were a student, it would be a C-average one.
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PepsiCo to sponsor Super Bowl XLVII halftime show

July 24, 2012
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PepsiCo Inc., Purchase, N.Y., will sponsor the Super Bowl XLVII halftime show set for Feb. 3 in New Orleans.


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SodaStream announces its first Super Bowl commercial

SodaStream announces its first Super Bowl commercial

December 4, 2012
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SodaStream International Ltd., Airport City, Israel, announced that it will kick off its 2013 global advertising campaign during Super Bowl XLVII on Sunday, Feb. 3, 2013.


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Jim Koch

Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.
4/25/13 2:00 pm EDT

Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages. 

THE MAGAZINE

Beverage Industry Magazine

BI May 2013 cover

May 2013

The May 2013 Beverage Industry includes a cover story on Celestial Seasonings tea, as well as articles about liquid supplements and sports and protein drinks, and an Up Close with Revolution Brewing. Check it out today!

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Sports Nutrition Trends

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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