Articles Tagged with ''Super Bowl''

Coke Zero celebrates Seattle Seahawks' Super Bowl victory with commemorative can

March 14, 2014

Coke Zero is suiting up to celebrate the success of the Seattle Seahawks. After the Seahawks won the Super Bowl, The Coca-Cola Co. released a limited-edition commemorative can.


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Beverage brands tackle the Super Bowl head on

Marketing programs engage consumers before and during Big Game
February 14, 2014

February brings one of the most anticipated events of the sports year: the Super Bowl.


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Budweiser earns second most effective Super Bowl XLVIII ad

Two Budweiser spots appear on Ace Metrix’s list of most effective ads, while two Bud Light commercials make the least effective ads list
February 4, 2014

Ace Metrix, Mountain View, Calif., revealed the top-performing ads of Super Bowl XLVIII, which honed in on heroes, inspiration and patriotism with the least amount of humor in years, it reports.


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Anheuser-Busch releases Super Bowl commercial teaser

“Hero’s Welcome” spot supports U.S. military
January 28, 2014

St. Louis-based Anheuser-Busch’s Budweiser brand released a teaser trailer for its “Hero’s Welcome” commercial, which will premiere Feb. 2 during Super Bowl XLVIII. This 60-second advertisement, which is one of five Anheuser-Busch Super Bowl commercials running this year, continues Budweiser’s long-standing support of the U.S. military and celebrates returning troops, the company says.


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Beer overtakes CSDs as Americans’ drink of choice for Super Bowl

Nielsen study notes shift from healthy to traditional for the big game
January 27, 2014

While watching Super Bowl XLVIII this year, more than half of U.S. consumers plan to drink or serve beer, according to a study conducted by Nielsen, New York.


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Coca-Cola celebrates football dreams in Super Bowl commercial

Online sharing will support Boys & Girls Clubs of America
January 27, 2014

Atlanta-based The Coca-Cola Co. is using one of its two 60-second Super Bowl ads to emphasize consumers’ dreams and aspirations. The commercial, “Going All the Way,” tells a story of triumph over adversity, the company says.


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Anheuser-Busch announces Super Bowl XLVIII ad lineup

Bud Light to debut new creative campaign during the big game
January 15, 2014

St. Louis-based Anheuser-Busch, a subsidiary of Anheuser-Busch InBev (AB InBev), announced that it will debut five ads during the Super Bowl XLVIII broadcast on Fox on Feb. 2. The company’s Bud Light and Budweiser brands will be featured in 3.5 minutes of game-time commercials.


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Bud Light announces lineup for Super Bowl weekend concert series

Headline performances by Foo Fighters, Imagine Dragons and The Roots
December 23, 2013

Bud Light, the official beer sponsor of the NFL, announced its concert lineup for the four-day weekend during Super Bowl 2014 at the Bud Light Hotel. The lineup includes headline performances by musical artists the Foo Fighters and Imagine Dragons as well as a tribute to New York City’s hip-hop history curated by The Roots. Last month, the brand of St. Louis-based Anheuser-Busch announced that the Bud Light Hotel will take place on a brand-new cruise ship docked in the Hudson River in New York.


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SodaStream announces its first Super Bowl commercial

December 4, 2012

SodaStream International Ltd., Airport City, Israel, announced that it will kick off its 2013 global advertising campaign during Super Bowl XLVII on Sunday, Feb. 3, 2013.


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PepsiCo to sponsor Super Bowl XLVII halftime show

July 24, 2012

PepsiCo Inc., Purchase, N.Y., will sponsor the Super Bowl XLVII halftime show set for Feb. 3 in New Orleans.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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