The growing desire among consumers to lead more healthful lifestyles has placed an emphasis on functional beverages that feature a variety of benefits. Among them, sports and protein drinks have experienced steady growth as consumers engage in more active lives and are proactive about their health and wellness.
In 1948, Fred Kalil and his father opened the doors to Kalil Bottling Co. in Tucson, Ariz. The father-son team ran the company until it was handed down to Fred Kalil’s two sons, George and John, who now lead the bottling company and employ fourth-generation family members — making it not only a business, but a family tradition.
Investment brings DPS ownership stake to 15.5 percent of the sports drink brand
April 4, 2016
Dr Pepper Snapple Group Inc. (DPS), Plano, Texas, announced that it has increased its equity investment in Beverly Hills, Calif.-based BA Sports Nutrition LLC, owner of BodyArmor, a line of premium sports drinks. An additional $6 million stake will build on the initial $20 million investment announced in August 2015 and raises DPS's ownership position from 11.7 percent to 15.5 percent, the company says.
Do you remember the 1995 Budweiser commercial with three frogs croaking the syllables in the brand’s name? How about the 2010 Folgers commercial in which a young woman tells her father about her recent engagement over a cup of coffee?
BodyArmor SuperDrink, a brand of Los Angeles-based BodyArmor Nutrition LLC, announced that professional football players Jason Pierre-Paul of the New York Giants and LeSean McCoy of the Philadelphia Eagles have joined the company as partners and investors. The announcement comes a week after New England Patriots tight-end Rob Gronkowski joined as a partner of the SuperDrink brand.