Articles Tagged with ''Wat-aah''

Wat-aah! launches ‘Taking Back the Streets’ art campaign

Program leverages street art to share healthy hydration message
February 10, 2014

Wat-aah!, a New York-based bottled water brand for kids, and its Founder and Chief Executive Officer Rose Cameron announce “Taking Back the Streets,” a national art campaign developed to further support the goal of Drink Up , an initiative of the Partnership for a Healthier America (PHA) and its honorary chair first lady Michelle Obama that encourages Americans to drink more water more often.


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Wat-aah! releases special-edition Halloween bottle

Wat-aah! Boo bottle will continue brand’s support of Drink Up
October 10, 2013

New York-based Wat-aah! released its Wat-aah! Boo limited-edition bottle to celebrate Halloween and to promote healthy hydration in support of the Partnership for a Healthier America's (PHA) Drink Up initiative. On the label, the brand's Wat-aah! Boy character is portrayed in silhouette and screaming, "Boo!" to surprise its audience, the company describes.


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Wat-aah! to sponsor ‘Songs For A Healthier America’ program

Functional water brand partners with Hip Hop Public Health, Partnership for a Healthier America
August 23, 2013

New York-based functional water brand Wat-aah! announced its role as presenting sponsor of the "Songs for a Healthier America" program, which will be produced by Hip Hop Public Health (HHPH), and Washington, D.C.-based The Partnership for a Healthier America (PHA), whose honorary chairwoman is First Lady Michelle Obama.


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Wat-aah! supports healthy hydration with Move Your Body 2013 event

April 29, 2013

Wat-aah! Foundation, an organization founded by the New York City-based Wat-aah! brand of functional bottled water for kids and teens, announced the third annual Move Your Body 2013 event will take place in New York City and Los Angeles on Wednesday, May 1, at 1:42 p.m. EDT/10:42 a.m. PDT. The annual nationwide youth exercise event in support of First Lady Michelle Obama 's Let's Move! initiative will involve 250,000 kids from more than 600 schools across the country.


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A ringing endorsement

March 15, 2013

When I asked my friend’s 5-year-old son what I should write my column about this month, he suggested Scooby-Doo or Batman.


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Wat-aah partners with the OMG Girlz for new campaign

March 12, 2013

New York-based Wat-aah is partnering with teen pop stars the OMG Girlz for a multi-faceted, national TV, retail, print and digital campaign for its line of premium functional water for kids and teens.


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Athletes help Wat-aah meet its mission

Marques Colston, Patrick Peterson encourage healthy hydration with Wat-aah
February 12, 2013

When Rose Cameron spoke with Beverage Industry for its August 2012 edition, the Wat-aah founder and chief executive officer expressed the roots of her mission to convince kids that water can be a cool drink. But in order to make water the No. 1 hydration choice for kids, Cameron knows it will take building an emotional desire toward the Wat-aah brand to accomplish that goal.


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Kids’ nutrition at the forefront

August 15, 2012

 According to a presentation by Chicago-based Mintel at this year’s Institute of Food Technologists (IFT) Annual Meeting & Food Expo, 89 percent of U.S. parents say they are likely to purchase breakfast foods that their children ask for, and about 40 percent say they will buy a treat for their kids if they ask for it. 


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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