Mexican import beer drives sales through store promotions
March 11, 2021
Dos Equis is sponsoring a 3-on-3 college basketball tournament within the March Madness tournament to enhance their connection to college sports and millennial fans.
Import beers have long been known for their dollar sales contributions to the U.S. beer market due to its higher price point; however, volume sales are projected to be on the rise for the beer segment as well.
Packaging transition based on millennial, multicultural demand
February 2, 2021
Heineken, a brand of White Plains, N.Y.-based HEINEKEN USA, is entering the fast-growing slim can market and updating the style of Heineken Original. The refreshed cans will debut with an initial March launch throughout Florida. The 12-ounce slim cans will be available in six-, 12-, 18- and 24-packs.
Multi-pack available in select markets, national launch slated for March
January 7, 2021
To help support consumers during Dry January, Heineken 0.0 introduced 12-pack cans in select markets during the month, with a national launch slated for March.
Move aligns US with international packaging design
November 9, 2020
Asahi Super Dry, a brand of Asahi Beer USA, Torrance, Calif., will launch new packaging for the first time in 15 years in the U.S. market. The upgraded packaging gives the brand a globally consistent visual identity, with its sleek black and silver premium branding, the company says.