Brand transforms secondary packaging into beverage cooler
April 28, 2017
Heineken, a brand of White Plains, N.Y.-based Heineken USA, is launching the COOLERPACK, an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by removing the top of the case and adding ice, the company says.
The trades taking place on Wall Street often can come with a sense of urgency and anxiety for brokers and their respective clients. However, consumers also are opting to “trade up” when it comes to their beer selection.
Company launches series of consumer promotions to coincide with campaign
November 15, 2016
Heineken, a brand of White Plains, N.Y.-based Heineken USA, launched the third commercial in its global marketing campaign There’s More Behind the Star. With Academy-award winning actor Benicio Del Toro continuing his spokesperson role, the commercial is hoping to spread some holiday cheer, the company says.
Marketing program to offer weekly and daily prizes
November 4, 2016
Heineken USA, White Plains, N.Y., is upping the ante on game day with its What’s Your Play? portfolio retail program running from Jan. 1 to Feb. 28 during the football playoff weeks and the Super Bowl.
Company retains all rights to current portfolio brands in US and Puerto Rico
October 11, 2016
Molson Coors Brewing Co., Denver and Montreal, announced the successful completion of its previously announced acquisition of London-based SABMiller plc’s 58 percent stake in MillerCoors LLC, Chicago, the joint venture formed in the United States and Puerto Rico by both companies in 2008.
Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, debuted a new national TV commercial called “The Wall” on Fox News, Univision and Telemundo during the first Presidential debate on Sept. 26.
Originally operating out of a 4,000-square-foot warehouse and running a fleet of three delivery trucks, Bronx, N.Y.-based Manhattan Beer Distributors has become one of the largest beer distributors in the United States.