Company launches series of consumer promotions to coincide with campaign
November 15, 2016
Heineken, a brand of White Plains, N.Y.-based Heineken USA, launched the third commercial in its global marketing campaign There’s More Behind the Star. With Academy-award winning actor Benicio Del Toro continuing his spokesperson role, the commercial is hoping to spread some holiday cheer, the company says.
Marketing program to offer weekly and daily prizes
November 4, 2016
Heineken USA, White Plains, N.Y., is upping the ante on game day with its What’s Your Play? portfolio retail program running from Jan. 1 to Feb. 28 during the football playoff weeks and the Super Bowl.
Company retains all rights to current portfolio brands in US and Puerto Rico
October 11, 2016
Molson Coors Brewing Co., Denver and Montreal, announced the successful completion of its previously announced acquisition of London-based SABMiller plc’s 58 percent stake in MillerCoors LLC, Chicago, the joint venture formed in the United States and Puerto Rico by both companies in 2008.
Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, debuted a new national TV commercial called “The Wall” on Fox News, Univision and Telemundo during the first Presidential debate on Sept. 26.
Originally operating out of a 4,000-square-foot warehouse and running a fleet of three delivery trucks, Bronx, N.Y.-based Manhattan Beer Distributors has become one of the largest beer distributors in the United States.
White Plains, N.Y.-based Heineken USA celebrated the official first run of Red Stripe to come off the line in Jamaica. Following the acquisition of a controlling stake of the brand in October 2015, Heineken has been working toward repatriation of the production of Red Stripe beer from North America back to the brand’s home country of Jamaica, it says.
The American folk song “99 Bottles of Beer on the Wall” that counts down from “99 bottles of beer on the wall, 99 bottles of beer, take one down, pass it around, 98 bottles of beer on the wall…” is a popular time-passer during long car rides. But while kids typically sing this ditty, multi-cultural consumers in the United States and around the world are singing the praises and reaching for HEINEKEN USA’s premium lagers and hard ciders like never before.
In the Two of a Kind song “All Over This World,” the singers open with, “All over this world, all over this world; People are alike, but not the same; All over this world.” As more consumers embrace a more globalized world, the United States is seeing an increasing influence from other cultures.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!