Fuji Apple DRY Sparkling wins poll with nearly one-third of vote
March 22, 2016
Another Tuesday and we have another group of presidential primaries. Some might be fatigued from the constant polling coverage from consumer media outlets of these elections, but the readers of Beverage Industry continue to vote for the Readers’ Choice New Product of the Month poll.
Mission to Mars spot will be the last for The Most Interesting Man in the World actor
March 17, 2016
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is saying #AdiosAmigo to The Most Interesting Man in the World, as he heads on a one-way Mission to Mars. The latest spot from Dos Equis, Mission to Mars, will be the last commercial featuring actor Jonathan Goldsmith as The Most Interesting Man in the World.
Founded in the 15th century, Hacker-Pschorr recently received a 21st century face-lift with a modern packaging redesign in the United States, the company says. The redesign was aimed to enhance the packaging’s quality and appearance and affected the brand’s entire line of packaging, including bottle labels and cases.
It seems as though U.S. consumers are having a love affair with import beer, based on analysis in this year's beer market report. According to Chicago-based Information Resources Inc. (IRI), dollar sales for import beer were $5.4 billion — an 11.7 percent increase — for the 52 weeks ending Dec. 27, 2015, in U.S. supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries, and select club and dollar retail chains. Case sale gains were just shy of 10 percent during that time period.
Global campaign invites consumers to learn about the brand’s history
February 29, 2016
Heineken unveiled a new integrated global marketing campaign called There's More Behind the Star. The brand of White Plains, N.Y.-based Heineken USA is inviting consumers to discover the authentic stories that are the foundation of the global brand, it says.
In 1976, the United States was celebrating its bicentennial, the National Basketball Association and the American Basketball Association agreed to a merger, and the CN Tower was built in Toronto, making it the tallest free-standing land structure at the time.