Brewer gains share in above-premium, premium light beer markets
May 7, 2014
Chicago-based MillerCoors, a joint venture between London-based SABMiller plc and Denver-based Molson Coors Brewing Co., saw its net income for the first quarter increase 7.4 percent to $291.9 million compared with the same period in the prior-year period. This income growth was driven by positive pricing and sales mix, cost savings, and lower marketing spending, primarily due to timing differences versus last year, the company says.
Through a MillerCoors promotion, soccer fans had the chance to prove their passion for the game by getting Miller Time-related designs buzzed into their hair to win tickets to a 2013 CONCACAF Gold Cup game.
Miller Lite, a brand of MillerCoors, is upgrading its bottle with a sleek design that provides an innovative, contoured shape that is a modern interpretation of the brand’s signature long neck, it says.
According to a study by Kelton Research on behalf of Miller Lite, more than half of Americans gather with friends or family the night before Thanksgiving. This year, Chicago-based MillerCoors’ Miller Lite brand is sponsoring some of those get-togethers by giving away $50,000 toward what it’s calling “Beersgiving” celebrations.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!