Articles Tagged with ''Miller Lite''

Marketing: Brands entice consumers to join the fun

Miller Lite, Pom encourage fan participation in marketing programs
October 16, 2013

The Coca-Cola Co.’s Diet Coke brand re-entered the fashion world by releasing its second limited-edition T-shirt in the beverage aisles of Target stores last month.


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Miller Lite rewards designated drivers

August 16, 2013

Miller Lite and the Ford Motor Co. are rewarding designated drivers for helping with responsible consumption with a set of new wheels.


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Marketing: Beverage companies set records, share heritage, promote sustainability

Ceviche Tapas Bar breaks the record for the world’s largest sangria
July 15, 2013

According to new research, Champagne does “go straight to your head,” in a manner of speaking.


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Miller Lite trades buzz cuts for soccer tickets

July 15, 2013

Through a MillerCoors promotion, soccer fans had the chance to prove their passion for the game by getting Miller Time-related designs buzzed into their hair to win tickets to a 2013 CONCACAF Gold Cup game.


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Miller Lite’s on-premise special

June 14, 2013

Miller Lite, a brand of MillerCoors, is upgrading its bottle with a sleek design that provides an innovative, contoured shape that is a modern interpretation of the brand’s signature long neck, it says.


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Miller Lite selects winners of its Miller Time Internship

May 14, 2013

After a nationwide search that began in March, Miller Lite, a brand of Chicago-based MillerCoors, selected the winners of its Miller Time Internship.


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Miller Lite takes the field

April 15, 2013

MillerCoors’ Miller Lite brand is keeping its head in the game with two renewed multi-year sponsorships for both Major League Baseball’s Milwaukee Brewers and the NFL’s Chicago Bears.


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Miller Lite sponsors ‘Beersgiving’ celebrations

November 13, 2012

According to a study by Kelton Research on behalf of Miller Lite, more than half of Americans gather with friends or family the night before Thanksgiving. This year, Chicago-based MillerCoors’ Miller Lite brand is sponsoring some of those get-togethers by giving away $50,000 toward what it’s calling “Beersgiving” celebrations.


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Punch-top cans

July 17, 2012

MillerCoors introduced a new standard can top for its 12- and 16-ounce size Miller Lite and Miller Genuine Draft cans. 


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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