Musical and cultural icons Dr. Dre and Snoop Dogg kicked off the rollout of Gin & Juice By Dre and Snoop, the first ready-to-drink product from their new premium spirits company, with a surprise performance at the Super Bowl after party in Las Vegas.
L.A. Libations’ Co-Founder and CEO Danny Stepper details that relationships are the foundation on which the beverage incubator, creator and accelerator company is built on.
Mananalu, the aluminum-bottled water brand on a mission to eliminate single-use plastics, announced the anticipated launch of its limited-edition Aquaman bottle to celebrate the upcoming release of “Aquaman and the Lost Kingdom.”
The Rolling Stones, in partnership with Universal Music Group and Socio Ventures, introduced its own signature rum: Crossfire Hurricane, inspired by the opening lyric of its hit song “Jumpin’ Jack Flash.”
Husband and wife duo Abe and Erin Lichy, serial entrepreneurs and breakout stars of Bravo’s “The Real Housewives of New York,” launched Mezcalum, an artisanal, organic mezcal embodying time-honored Mexican traditions and the rich heritage of its spirit.
Rock n’ Roll Hall of Famer and spirits trailblazer Sammy Hagar introduced refreshed looks and enhanced formulas for two of his award-winning, top-shelf Sammy’s Beach Bar Rums: Sammy’s Beach Bar Rum Platinum and Sammy’s Beach Bar Kola Spiced Rum.
New release available exclusively online for limited time
July 18, 2023
Claussen, a brand from The Kraft Heinz Co., Chicago and Pittsburgh, is teaming up with Spritz Society, the award winning sparkling wine cocktail company, to create a first-of-its-kind pickle flavored cocktail.
Hampton Water, the premium wine label created by award-winning musician Jon Bon Jovi, son Jesse Bongiovi, Ali Thomas and renowned winemaker Gérard Bertrand, announced the release of its new 2022 vintage rosé, just in time to celebrate the brand’s 5th anniversary, it says.
Beam Suntory minority investor in ready-to-drink cocktail company
April 5, 2023
Jennifer Lopez announced the creation of THE HOUSE OF DELOLA LLC, a company she founded to launch unique, mixology-level ready-to-enjoy cocktails designed for elegant, effortless entertaining as part of a thoughtful lifestyle.