Limited-edition patriotic packaging featuring the iconic silhouette of Lady Liberty
June 15, 2015
On Earth Day, Anheuser-Busch's Budweiser brand announced its support of and commitment to the environment through a partnership with the National Park Foundation (NPF), the official charity of America's national parks, for the Find Your Park movement.
Choosing a packaging format can be one of the most important decisions a beverage-maker will make, notes Ron Skotleski, director of marketing at Crown Beverage Packaging North America, a division of Crown Holdings Inc., Philadelphia.
Using body language, people can express themselves in a variety of ways without saying a word. Likewise, packaging offers its own form of “body language” to attract shoppers upon first glance. New York-based 4sight Inc. refers to this as “form language.”
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!