Green Mountain coffee Reserve Columbia Tres Bourbon now available
August 4, 2015
Keurig Green Mountain Inc., Waterbury, Vt., announced the launch of Green Mountain Coffee Reserve Colombia Tres Bourbon, a new ultra-premium coffee sourced exclusively from Colombia’s Caicedonia mountain range. Green Mountain Coffee Colombia Tres Bourbon also debuts a new look for the Reserve collection, such as new branding and a refreshed logo and packaging, the company says.
White Coffee Corp. released its single-serve organic coffees in a compostable BioCup. “Our goal is to be the leader in the coffee industry in minimizing its environmental footprint,” said Jonathan White, executive vice president of White Coffee Corp., in a statement.
Jammin Java Corp.’s Marley Coffee is working with its single-serve coffee partner and investor Mother Parkers Tea & Coffee to launch this month a new version of the Marley Coffee RealCup capsule that will be compatible with Keurig Green Mountain’s Keurig 2.0 brewer.
When consumers shopped the aisles of different retail channels during the past couple of months as they prepared for the holidays, product assortments and even store environments probably started to seem the same after a while.
Although many private-label brands have moved beyond the “me-too” positioning for which they were once known, the private-label beverage segment still is struggling to keep up with the rest of the beverage market as consumers' needs and wants have evolved.
Licensing agreement will bring Community Coffee K-Cups to market in spring 2015
December 1, 2014
Keurig Green Mountain Inc., Waterbury, Vt., and Community Coffee Co., Baton Rouge, La., announced a multi-year licensing, manufacturing and distribution agreement to bring Community Coffee to Keurig portion-pack formats for consumer and commercial Keurig hot-brewing systems. Financial terms of the agreement were not disclosed.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!