Original equipment manufacturers (OEMs) have been quick to respond to increasing demands within the beverage industry by creating equipment that accommodates faster filling times, flexibility in processing, and quick handling of multiple SKUs.
Celebrity-centric blog spots have led to a proliferation of rumors — whether true or not — surrounding those in the public eye. Although this sort of proliferation usually is met with disdain and resistance, SKU proliferation within the consumer packaged goods (CPG) market is fueling a marketplace full of choices.
Just as zone defense is used in basketball as a means to defend specific zones of the court and ultimately protect the goal, zone defense in conveyors also works to protect a goal — but this time the goal is a product or package.
With the goal to get products out the door as quickly and efficiently as possible, bottlers and distributors would like to keep the line moving effectively so they can focus their attention to the numerous other tasks at hand.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!