Refillable bottles merge sustainability, entertainment
December 8, 2020
To mark the 85th Anniversary of the MONOPOLY brand, Hasbro has partnered with PATH to release limited-edition refillable bottles featuring Rich Uncle Pennybags and other nostalgic MONOPOLY icons.
Made for Football Watching campaign brings fans together
October 15, 2020
Pepsi’s Made for Football Watching multi-channel media campaign aimed to connect to fans from all over the world who watch the game from their homes by providing digital interactive features, activities and game-watching supplements to this year’s NFL watch experience.
PERRIER: PERRIER x MURAKAMI features original artwork by Japanese artist
September 14, 2020
PERRIER Carbonated Mineral Water, a brand of Nestlé Waters North America, Stamford, Conn., announced the release of PERRIER x MURAKAMI, a collaboration with renowned artist Takashi Murakami, inspired by the pop and colorful universe of the artist and the creative and pioneering spirit of PERRIER. In October, limited-edition PERRIER screen-printed glass bottles featuring original artwork by Murakami launched around the world.
QR codes on limited-edition bottles take citizen to registration site
September 1, 2020
Jones Soda Co., Seattle, is putting voter registration tools into customers’ hands with voting-themed labels featuring QR codes taking citizens directly to a registration site.
NFL-themed Bud Light packaging to be available at retail beginning Sept. 7
August 27, 2020
Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that fans who select Jacksonville Jaguars quarterback Gardner Minshew II in the first round of their Fantasy Football draft can enter for a chance to win a case worth of Bud Light.
Jones Soda Co. has turned its craft soda bottle labels into beacons of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” that feature inspirational images and messag-es created by consumers.
Labels feature whimsical watercolor design by artist Catalina Estrada
July 31, 2020
DRY Soda Co. debuted limited-edition 2020 DRY Botanical Bubbly Summer Celebration bottles containing its line of non-alcohol beverages in two flavors: Pineapple and Watermelon.