Articles Tagged with ''performance drinks''

Beverage brands get social with Pinterest promotions, Twitter contests

New products draw inspiration from social media, consumer requests
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Fitness water brand Buff Water signed Canadian Football League athlete Hugh Charles, a running back for the Edmonton Eskimos, to its brand team.


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Salada Tea Therapy Performance drink mixes

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Redco Foods Inc. launched Salada Tea Therapy Performance drink mix sticks at select GNC stores.


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Kemin Industries launches AssuriTea Sport

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Kemin Industries Inc. launched AssuriTea Sport, a water-extracted proprietary formula of diverse polyphenols that works as a recovery ingredient for athletes and other active individuals.


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Beverage-makers find the right performance ingredients for victory

Performance drink ingredients give athletes an extra boost
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Similar to how Popeye the Sailor Man consumed spinach to fuel his strength to save the day, many athletes turn to performance beverages to fuel their performance and help put them on the path to victory.


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Performance beverage-makers discuss choosing ingredients

ANSI, BSN, VPX offer insights into performance beverage formulations
By Jennifer Haderspeck
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When developing a functional drink, beverage-makers have to choose ingredients that will offer desired benefits to the consumer. For Washington, D.C.-based Advanced Nutrient Science International’s Xtreme Shock ready-to-drink (RTD) performance beverages, the brand used the carbohydrate glycerol as a “hyper-hydration” ingredient to replenish lost fluids and hydrate muscle tissues in order to reduce fatigue and boost performance, says Joe Sammarco, vice president of sales. It also used Octopalean, a natural thermogenic ingredient that increases metabolism, stimulate lipolysis and promote insulin sensitivity, he adds.


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Resolutions for the new year

By Stephanie Cernivec
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 We’ve finished the countdown, the Times Square Ball in New York has dropped, and it’s time to shift gears into 2013.  


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FRS announces new promotion featuring Tim Tebow

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Foster City, Calif.-based The FRS Co. announced a new marketing campaign featuring professional football quarterback Tim Tebow to promote FRS Healthy Performance drinks and related products.


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Nth Degree Low Gi Performance Drink

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Nth Degree Innovations Inc. launched a line of performance drinks with a low glycemic index.


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Sports and protein drinks blur the lines

Niche markets expand the appeal of performance drinks
By Jessica Jacobsen
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Similar to how superheroes like Spiderman and Batman have been known to blur the boundaries between advocates for justice and vigilantes, sports and protein drinks are transitioning from being separate categories to the emergence of one overall sports performance market, experts say. 


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI August 2014 cover

2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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