Articles Tagged with ''Blue Moon''

Technology deepens connections between beverage brands and consumers

Craft beer brand uses Qliktag Software to share brand story, Jagermeister's JagerBonds mobile app helps consumers commemorate nights out
April 16, 2014

For the launch of its first global campaign, Lipton partnered with Disney puppet characters the Muppets to encourage consumers to “Be More Tea.”


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Using social media as a product development tool

Crowdsourcing helps brands develop products to please fans
September 16, 2013

By the time you’ve finished reading this article, between 5,000 and 6,000 tweets about beverages will have been sent across the Twittersphere, according to Rob Goulding, director of the multi-channel sector for San Francisco-based Twitter Inc. In fact, more than 1.5 million conversations about beverages happen every day on Twitter, he says.


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2013 State of the Industry: Beer

Tiers helping beer market
July 10, 2013

Continuing what was seen during the recession, consumers are either buying more premium-priced beers or buying less beer overall, Jennifer Zegler, beverage analyst at Mintel, Chicago, told Beverage Industry in March.


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Tenth and Blake Beer Co. furthers the beer renaissance

MillerCoors craft and import division’s products support a more flavorful culture
June 10, 2013

When the MillerCoors facility in Golden, Colo., experienced a small flood in its basement a few years ago, little did the company know what it was about to stumble upon.


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Red Robin releases can-crafted beer cocktails

Styles feature Coors Light-, and Blue Moon-based cocktails
June 4, 2013

Red Robin Gourmet Burgers Inc., Greenwood Village, Colo., released two new beer cocktails for the summer that will be available exclusively at Red Robin dining locations. Served in a limited-edition, reusable beer can, these beer and liquor combinations are served in two styles: the Coors Light Can-Crafted Cocktail, which is a mixture of Coors Light beer, ginger liqueur and lemonade topped with fresh squeezed lemon, and the Blue Moon Can-Crafted Cocktail, which is a combination of Blue Moon Belgian White beer, Svedka Clementine vodka, orange juice and lime juice.


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Blue Moon Caramel Apple Spiced Ale

September 3, 2012

Blue Moon Brewing Co., a subsidiary of MillerCoors’ Tenth and Blake Brewing Co., launched seasonal Blue Moon Caramel Apple Spiced Ale.


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MillerCoors delivers double-digit Q1 income growth

May 8, 2012

SABMiller plc, London, and Molson Coors Brewing Co., Denver, reported that its joint venture MillerCoors’ first quarter underlying net income increased 16.6 percent to $175.3 million and total net sales increased 3.6 percent to $1.76 billion compared to the first quarter of 2011. The companies attributed the performance to positive pricing growth, cost management and favorable mix.


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Delta adds Tequila Avion, Blue Moon brands to its seasonal menu

May 7, 2012

Delta Air Lines, Atlanta, is adding summer seasonal beverages, including Tequila Avion and Blue Moon beer, to its onboard offerings.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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