- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Articles Tagged with ''Blue Moon''
For the launch of its first global campaign, Lipton partnered with Disney puppet characters the Muppets to encourage consumers to “Be More Tea.”
By the time you’ve finished reading this article, between 5,000 and 6,000 tweets about beverages will have been sent across the Twittersphere, according to Rob Goulding, director of the multi-channel sector for San Francisco-based Twitter Inc. In fact, more than 1.5 million conversations about beverages happen every day on Twitter, he says.
Continuing what was seen during the recession, consumers are either buying more premium-priced beers or buying less beer overall, Jennifer Zegler, beverage analyst at Mintel, Chicago, told Beverage Industry in March.
When the MillerCoors facility in Golden, Colo., experienced a small flood in its basement a few years ago, little did the company know what it was about to stumble upon.
Red Robin Gourmet Burgers Inc., Greenwood Village, Colo., released two new beer cocktails for the summer that will be available exclusively at Red Robin dining locations. Served in a limited-edition, reusable beer can, these beer and liquor combinations are served in two styles: the Coors Light Can-Crafted Cocktail, which is a mixture of Coors Light beer, ginger liqueur and lemonade topped with fresh squeezed lemon, and the Blue Moon Can-Crafted Cocktail, which is a combination of Blue Moon Belgian White beer, Svedka Clementine vodka, orange juice and lime juice.
Blue Moon Brewing Co., a subsidiary of MillerCoors’ Tenth and Blake Brewing Co., launched seasonal Blue Moon Caramel Apple Spiced Ale.
SABMiller plc, London, and Molson Coors Brewing Co., Denver, reported that its joint venture MillerCoors’ first quarter underlying net income increased 16.6 percent to $175.3 million and total net sales increased 3.6 percent to $1.76 billion compared to the first quarter of 2011. The companies attributed the performance to positive pricing growth, cost management and favorable mix.
Delta Air Lines, Atlanta, is adding summer seasonal beverages, including Tequila Avion and Blue Moon beer, to its onboard offerings.