Whether its coolers or wall clocks, branding on everyday items is not a new phenomenon; however, throughout the summer, an onslaught of beverage brands announced branded fashion items that consumers could either purchase or win.
As the saying goes, “the sky’s the limit.” When it comes to the beverage market and introducing new products, that saying certainly holds true. However, beverage-makers aren’t just expanding their year-round portfolios to capitalize on their limitless potential, but also are taking a much more “limited” approach.
Apothic Inferno is aged in white oak whiskey barrels
September 15, 2016
By combining years of wine-making knowledge and expertise with innovative techniques inspired by whiskey-making, Modesto, Calif.-based Apothic Wines is appealing to wine and whiskey fans alike with its new, small-batch, limited-release red blend: Apothic Inferno.
Beverage brands launch new packaging sizes, formats
August 15, 2016
Craft brewery Alpine Beer Co. introduced its fan-favorite Willy Vanilly Ale to consumers nationwide in 12-ounce glass bottles. A vanilla-spiced American wheat ale, Willy Vanilly previously was a draft-only offering exclusively served in the Alpine Beer Co. tasting room and restaurant in San Diego.
Limited-edition pack exclusively available at Sam’s Club
August 15, 2016
Jones Soda Co. released a Birthday Party-themed variety pack featuring its limited-edition Birthday Cake flavor. To celebrate Jones Soda’s 20th birthday, the limited-edition flavor was part of a year-long celebration, while the variety pack exclusively is available at Sam’s Club locations in select states, retailing for $9.98.
Growing up in the suburbs of Chicago, the international music festival Lollapalooza, which makes a stop each year at Grant Park in Chicago, is an event that always has excited locals and drawn tourists from throughout the country.
Program available in Miami, New York City and Amsterdam
August 2, 2016
White Plains, N.Y.-based Heineken USA, in partnership with St. Louis-based Tumi, kicked off the seventh year of its #Heineken100 initiative by releasing the first of three travel, business and lifestyle accessories. Heineken is partnering
As a child, I spent many happy afternoons and evenings watching the Chicago White Sox play at “old” Comiskey Park at 35th and Shields. Typically, our family of six sat in the left-field bleachers, and I vividly remember cheering on Harold Baines, Ron Kittle and the other “good guys in black” while drinking a cold soda and munching on peanuts and hot dogs