- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Articles Tagged with ''TruMoo''
Chicago-based market research firm Information Resources Inc. (IRI), formerly SymphonyIRI Group, released its list of 2012 New Product Pacesetters. These 200 top-selling consumer packaged goods (CPG) launches, which represent 11 percent of the 1,900 CPG brands that hit the market in 2011 and 2012, each captured more than $13 million in their first year of sales in traditional grocery, drug and mass market retailers, dollar and club channels, and military commissaries, with an individual average of $39.5 million in first-year revenues.
SymphonyIRI Group, Chicago, named Dr Pepper Ten, Kraft’s Mio beverage mixes, Sparkling Ice from TalkingRain Beverage Co., Starbucks K-cups and TruMoo from Dean Foods among the 2011 Food & Beverage “Rising Stars” in its 2011 New Product Pacesetters report, which is an analysis of exceptional first-year CPG sales success for newly launched products.