Nearly every beverage brand faces some challenges when reaching out to consumers. For many, educating consumers can be essential to success, especially as craft trends continue to rise. Recently, Tequila Herradura took on the challenge and embarked on its Casa Herradura tour, which brought the Tequila Herradura hacienda to several cities across the country.
Not too many people would disagree that a marriage is an exciting amalgamation of two people, but it also requires patience and understanding as two separate entities become a family. Although the emotions are different, mergers and acquisitions in the business world require the same patience and understanding.
Craft whiskey company will continue to operate independently
January 12, 2016
Constellation Brands Inc., Victor, N.Y., acquired a minority stake in Nashville, Tenn.-based Nelson’s Green Brier Distillery, a distillery that produces a variety of craft whiskeys. Nelson’s Green Brier Distillery will continue to operate independently to produce, market and sell its products.