Articles Tagged with ''movie partnership''

Miller Lite extends availability of Original Lite Can

Original Lite Can adds modern twist to classic can
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Following strong sales earlier this year, MillerCoors decided to make its Miller Lite Original Lite can a permanent package for the brand, according to a brand representative.


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Big Red Soda partners with 'Transformers' for movie-themed packaging

Consumers can choose their side with Autobot, Decepticon cans
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Big Red Soda is getting in on the action of summer movie “Transformers: Age of Extinction” with six limited-edition cans.


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Mountain Dew teams up with new X-Men movie for campaign

Fan-focused international campaign will reach consumers in nearly 30 countries
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Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., announced an official, international partnership with 20th Century Fox’s upcoming “X-Men: Days of Future Past” film, which premieres in U.S. theaters May 23.


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Jamba Juice promotes new “Twilight” movie

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 Jamba Juice partnered with Summit Entertainment to promote the “Twilight” movie saga.  


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Dr Pepper unveils ‘Avengers’ packaging, promotions

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Dr Pepper Snapple Group, Plano, Texas, collaborated with Marvel Entertainment for a limited-edition collectible can series, an online game and a new commercial organized around the upcoming feature film “Marvel’s The Avengers.”


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Blockbuster deal

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Hangover Joe’s teamed up with Warner Bros. to roll out Hangover Recovery Shots featuring images of characters from the hit movie “The Hangover” printed on the bottles.
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H2O partners with the movie 'Rango'

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H2O, Weston, Fla., a natural spring water packaged in a paper carton, announced a marketing partnership with the Paramount Pictures/Nickelodeon Movies animated feature film “Rango,” which opened on Friday. The
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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