Honest Tea, the Bethesda, Md.-based subsidiary of The Coca-Cola Co., Atlanta, will host “The Great Recycle” in New York City’s Time Square on April 30. Designed to support the city’s pledge to double recycle efforts by 2017, Honest Tea and its partners — GrowNYC, Recyclebank, Coca-Cola Live Positively, Global Inheritance and Five-Boro Green Services — will place a 30-foot-tall recycling bin in Times Square. The goal is to crowd-source recycle more than 45,000 plastic, glass and aluminum beverage containers in 10 hours on April 30, the company says.
The January 2017 issue of Beverage Industry includes our 2017 Bottler of the Year cover story as well as articles about new product development, packaging, health and wellness products and more. Check it out today!