Charred moonshine available for limited time this spring
April 29, 2014
Ole Smoky Tennessee Moonshine, Gatlinburg, Tenn., is throwing its hat into the premium spirits market with the debut of its first barrel-aged premium product: Ole Smoky Charred Moonshine. The initial batch will be available in a limited release nationwide this spring, with only 3,500 cases spread out across 49 states and the rest available exclusively at the Ole Smoky distillery, known as “The Holler.”
The romanticism of history is what keeps books like “The Great Gatsby” popular with today’s youth, but that same glamorization also is taking shape in the spirits category within the latest emerging segment: moonshine.
Monarq will import spirits to Latin America, the Caribbean and U.S. duty-free retailers
February 20, 2014
Ole Smoky Tennessee Moonshine, Gatlinburg, Tenn., has appointed Miami-based Monarq Group as the exclusive importer of Ole Smoky moonshines to Latin America, the Caribbean and U.S. duty-free retailers.
Gatlinburg, Tenn.-based Ole Smoky Moonshine launched its first national TV ad campaign with the Discovery Channel. Focusing on the network’s series “Moonshiners,” ad spots for Ole Smoky also will appear on “American Chopper” and during the network’s “Shark Week” programming.