Deliver the Unexpected sweepstakes supports Drink on the Bright Side campaign
August 15, 2017
This summer, Mike’s Hard Lemonade, Chicago, is delivering happiness and humor with a little help from rapper and comedian Lil Dicky and Drizly, the technology company behind the first eCommerce alcohol app.
New TTB designation highlights FMB's proprietary filtration process
December 16, 2014
In an effort to meet the needs of consumers wanting gluten-free alcohol beverages, Mike’s Hard Lemonade Co. worked with the Alcohol and Tobacco Tax and Trade Bureau (TTB) to create and secure an exclusive “Crafted to Remove Gluten” seal for its flavored malt beverages.
At any time of day, a quick scan of a train or bus would likely reveal at least one or two people on their mobile devices — particularly smartphones. Around the world, more consumers are turning to smartphones for their mobile needs.
Flavored malt beverage manufacturer evolves to meet consumer demand for fun, flavor
April 2, 2014
Mike’s Hard Lemonade Co., Chicago, is celebrating its 15th anniversary by leveraging the equity it has built in its flagship flavored malt beverage brand and releasing two new flavors, a reformulated offering, a new category entrant and new packaging.
As one of the top-selling flavored malt beverages (FMBs), Mike’s Hard Lemonade has found a niche with consumers. Yet, Seattle-based Mike’s Hard Lemonade Co. is not resting on its flagship brand and recently created new products to extend to new usage occasions, demographics and category niches.