Brand partners with America’s Got Talent judge Mel B to promote breast cancer awareness
September 24, 2013
Las Vegas-based Real Water announced a new venture with one of its brand ambassadors and partners Melanie Brown to benefit Susan G. Komen. Brown, also known as Mel B, is a pop star and judge on NBC’s “America’s Got Talent.” Together Real Water and Mel B have designed a limited-edition pink bottle in support of Komen’s mission to save lives and end breast cancer forever.
Forty-six percent of global consumers are willing to pay extra for products and services from companies that have implemented programs to give back to society, according to Nielsen’s Global Corporate Citizenship Survey.
The January 2016 issue of Beverage Industry includes a cover story on our Bottler of the Year, as well as articles about juice smoothies, RTD cold-brew coffee, and supermarket growth. Check it out today!