The saying goes that perception doesn’t always meet reality. As brand owners look to meet the evolving needs of American consumers, understanding the habits, perceptions and intentions can be crucial when striving to build brand loyalty.
U.S. shopping trips increased in November and December, Nielsen reports
January 27, 2015
With gas prices down 31 percent since June 2014 and oil prices were around $85 a barrel, American Consumer Confidence has improved, going up 12 percentage points year over year, New York-based Nielsen reports.
Although U.S. consumers kept a recessionary mindset in the first quarter of 2013, they exhibited a cautious desire to spend money again, according to the Nielsen Global Survey of Consumer Confidence and Spending Intentions.
Consumer product goods (CPG) manufacturers continue to navigate the whims of undecided consumers, some of whom feel more optimistic about the economy while a similar-sized group expect continued deterioration of economic and personal financial health, according to Susan Viamari, editor of SymphonyIRI’s Times and Trends report. The Chicago-based market research firm released its “CPG 2011 Year in Review: The Search for Footing in an Evolving Marketplace” report that finds that consumers plan to continue their current path of frugality and conservatism this year.