Articles Tagged with ''beverage marketing''

Mobile apps offer beverage-makers expanded connection with consumers

Partnerships with third-party apps offer brand owners more marketing opportunities
By Jessica Jacobsen
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At any time of day, a quick scan of a train or bus would likely reveal at least one or two people on their mobile devices — particularly smartphones. Around the world, more consumers are turning to smartphones for their mobile needs.


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Pittsburgh Brewing Co. adds final 2014 Pittsburgh Pirates-themed can

Pittsburgh Pirates-themed lineup supports craft brewer's 95 Days of Summer campaign
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To help cheer on the Pittsburgh Pirates this season, Pittsburgh Brewing Co. added its third and final Collector Series Beer Can: “Raise the Jolly Roger.”


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Beverage consumers want emotional connections with brands

Word-of-mouth recommendations via social media are most trusted by consumers
By Jennifer Haderspeck
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Do you remember the 1995 Budweiser commercial with three frogs croaking the syllables in the brand’s name? How about the 2010 Folgers commercial in which a young woman tells her father about her recent engagement over a cup of coffee?


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Columbia Crest to develop crowdsourced wine

Washington winery asks consumers to join winemaking process
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Paterson, Wash.-based Columbia Crest is turning to the Internet and consumers for its newest release. The Washington state winery will help the online community of wine lovers to create Crowdsourced Cabernet Sauvignon.


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Waiakea Water releases inaugural commercial

Bottled water brand celebrates second anniversary
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In celebration of its second anniversary, Waiakea Water has released its inaugural commercial. The roughly 1-minute commercial offers an informational approach about the brand’s natural filtration process through an active volcano.


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Beverage brands show off their fashionable sides

Diet Coke partners with celebrity design for brand-inspired totes
By Jennifer Haderspeck
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When I’m not in the office, you’ll often find me wearing an item of Disney clothing. Even when I’m in the office, I’m always wearing my favorite Mickey Mouse watch.


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Chia seed drinks could become the next coconut water

Beverage-makers promote health benefits of chia seeds
By Jennifer Haderspeck
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Back in the ‘80s and ‘90s, chia seeds were most commonly associated with the novelty plant-growing kits Chia Pets. Now, beverage-makers are harvesting the hydrating and nutritional benefits of chia seeds and blending them into juice and juice drinks, soft drinks, and drink concentrates and mixes, according to Natalie Tremellen, market analyst at Innova Market Insights, the Netherlands.


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Beverage brands work to make summer fun for everyone

Maine Beer & Wine Distributors Association help fund summer camp for girls
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After the winter that many of us experienced this year, I personally couldn’t wait for summer to arrive, and it looks like I’m not the only one.


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Nestea brings back ‘Nestea Plunge’ campaign

Advertising platform supports relaunch of RTD iced tea products
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Nestea, a brand of Stamford, Conn.-based Nestlé Waters North America, announced the revival of the brand’s “Nestea Plunge” marketing effort with the new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new recipe, which features more flavor and fewer calories, the company says.


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Bacardi announces digital content series

Hip-hop artist Wale teams with rum brand
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Bacardí, the namesake brand within Coral Gables, Fla.-based  Bacardi U.S.A. Inc.’s portfolio, launched Bacardí Loud & Untameable, a digital content series that showcases collaborations between popular modern artists and a Cuban-inspired ensemble band in all-out, anything-goes studio sessions streamed on the brand's custom Pandora station, www.pandora.com/bacardi.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Coffee Segments

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

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