Articles Tagged with ''Pepsi Next''

PepsiCo launches swirled bottle design

May 15, 2013

PepsiCo introduced a new bottle structure and label for its Pepsi, Diet Pepsi, Pepsi Next and Pepsi Max brands.


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Pepsi Next pushes trial with ‘Wheel of Levy’ promotion

April 22, 2013

Purchase, N.Y.-based PepsiCo’s Pepsi Next brand partnered with actor William Levy to debut the "Wheel of Levy" promotion. This is the brand's latest mission to get America to “Drink it to believe it,” referring to the product’s real cola taste with 60 percent less sugar, the company says. The actor portrays six versatile personas all in hot pursuit of one united goal: to get America to try a Pepsi Next for free.


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Pepsi unveils ‘Internet Taste Test’ for Next

April 3, 2012

Purchase, N.Y.-based PepsiCo unveiled an “Internet Taste Test” for its new reduced-sugar Pepsi Next variety. Designed to be a digital incarnation of the product’s “Drink it to believe it” premise, the product’s marketing campaign encourages consumers to take their first sip of the cola at Walmart Supercenter sampling events, at similar events in 40 national cities or online via its Internet Taste Test.


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PepsiCo promotes mid-calorie Next launch

March 13, 2012

PepsiCo, Purchase, N.Y., announced that Pepsi Next, a cola with 60 percent less sugar than Pepsi-Cola, will launch nationwide March 26. The cola’s launch is intended to meet the needs of a segment of consumers who are resistant to full-calorie and diet soft drink offerings, the company said.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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