Antioxidants, prebiotics, probiotics, electrolytes, fiber — whichever attribute it is, consumers have come to expect their beverages to feature a functional aspect. As the macrotrend of better-for-you and functional beverages continues to thrive, more products are being launched that target consumers’ digestive health concerns.
With a 34-foot RV as its base, David Michael & Co., Philadelphia, hit the road again recently to showcase new products, hold creative culinary product demonstrations and teach the next generation of food professionals about careers in the food and beverage industry through its “Great Escape to Educate” mission.
Consumers are becoming more interested in the quality and nutritional benefits of the beverages and foods they are choosing. Fiber, in particular, is becoming a popular wellness ingredient because consumers are aware of its multifaceted benefits, especially for digestive health.
Although consuming something that’s alive might sound like a challenge from NBC’s “Fear Factor” TV show, probiotic beverages introduce consumers’ digestive systems to beneficial live cultures in a more appetizing way.
Across the globe, consumers continue to seek more nutritional foods, beverages and supplements in order to improve their digestive health, according to a report by DuPont Nutrition & Health, Reigate, United Kingdom. As a result, digestive health is the largest segment of the functional foods market in Europe, Japan and South America, and it is on its way to becoming the largest functional segment in the United States as well, the report states.
For the fourth consecutive year, digestive health is the top trend in the health and nutrition segment, said Gregory Leyer, global business development director of consumer healthcare for Danisco, now a part of Wilmington, Del.-based DuPont, during the Pre & Probiotics 2012 Virtual Conference on Feb. 1.