There’s an idiom that talks about listening to one’s gut as a way to ward off something that doesn’t feel right. After the brain, the gastrointestinal tract, or gut, is the nervous system’s second-biggest network of closely interconnected neurons that greatly impacts overall health and well-being, experts say.
Antioxidants, prebiotics, probiotics, electrolytes, fiber — whichever attribute it is, consumers have come to expect their beverages to feature a functional aspect. As the macrotrend of better-for-you and functional beverages continues to thrive, more products are being launched that target consumers’ digestive health concerns.
With a 34-foot RV as its base, David Michael & Co., Philadelphia, hit the road again recently to showcase new products, hold creative culinary product demonstrations and teach the next generation of food professionals about careers in the food and beverage industry through its “Great Escape to Educate” mission.
Consumers are becoming more interested in the quality and nutritional benefits of the beverages and foods they are choosing. Fiber, in particular, is becoming a popular wellness ingredient because consumers are aware of its multifaceted benefits, especially for digestive health.
Although consuming something that’s alive might sound like a challenge from NBC’s “Fear Factor” TV show, probiotic beverages introduce consumers’ digestive systems to beneficial live cultures in a more appetizing way.