Consumers are increasingly looking for functionality in their beverages. Beverage manufacturers are developing products that will appeal to consumers’ needs and wants including health, strength, energy and relaxation.
Bebida Beverage Co. (BeBevCo), the Statesville, N.C.-based maker of Koma Unwind and Relax 5 relaxation drinks and shots, announced its financial results for the third quarter of 2013. Reported revenues for the quarter reached $2.2 million, making it the highest grossing quarter in the company’s history. Year-over-year, revenue increased 37.5 percent in the quarter.
In the summer of 2007, an English man posted a video of his one-year-old son biting the finger of his three-year-old son on YouTube. The video, known as “Charlie Bit My Finger – Again!,” went viral reaching 417 million views as of Feb. 9. At the time of publication, it was the most viewed video on YouTube that is not a professional music video, according to Wikipedia.
The August 2015 issue of Beverage Industry includes a cover story about Goose Island beer, as well as articles about digital marketing, energy drinks, and CORE Hydration bottled water. Check it out today!