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Articles Tagged with ''skinnygirl''
The Skinnygirl brand has entered another new beverage segment with the announcement of its new, low-calorie Skinnygirl Water Enhancers.
SodaStream International Ltd., Airport City, Israel, announced a strategic agreement with Bethenny Frankel’s Skinnygirl brand to co-develop a line of better-for-you flavors for use with the SodaStream home beverage carbonation system.
It’s no secret that the customization trend is spreading like wildfire throughout the beverage industry. Beverage-makers are developing products to serve not just the broad public anymore but also the more niche demographics.
Skinnygirl Founder Bethenny Frankel partnered with AriZona Beverage Co., Cincinnati, to launch Skinnygirl’s first line of non-alcohol beverages. Skinnygirl Sparklers are sparkling waters that are made with real fruit juice, six essential vitamins, superfruit extracts and green tea polyphenols. Like the rest of the Skinnygirl portfolio, the products are low in calories. Each sparkling water contains 5 calories in a serving and do not include artificial colors or flavors.
Beam Inc. added Prosecco, Chardonnay, Pinot Grigio and Cabernet Sauvignon wines to its Skinnygirl Wine Collection.
When it comes to market share, beverage categories are always battling for the biggest piece of the pie.
Consumers have seen a number of new liquid concentrates hit the market, but now the customization trend is coming to the sweeteners segment.
With many consumers lacking the tools or know-how to reproduce some of their favorite on-premise cocktails, beverage manufacturers have found a way to deliver that same enjoyment to consumers in their own homes.
The excitement surrounding the lives of flappers and fun-seekers of the Roaring ’20s still enchant many of us almost a century later. This culture also recently inspired some interesting beverage marketing pushes, particularly following the premiere of Warner Brothers Entertainment’s “The Great Gatsby” movie last month.