Stevia ingredient aids in calorie reduction efforts
February 15, 2017
PureCircle Ltd. introduced Sigma-Beverage, its latest breakthrough stevia ingredient that is specifically optimized for beverage formulations. Sigma-Beverage performs similarly to sugar but at deep calorie reductions, so formulators can create beverage solutions for consumers while still reducing development time by 30-50 percent, it says.
Whether for new product launches or reformulations, natural zero-calorie sweeteners like stevia and erythritol are gaining ground in the beverage market, says Melanie Goulson, sweetness applications leader for Cargill, Minneapolis.
Although Valentine’s Day has passed, stevia is still “whispering sweet nothings” into consumers’ ears. As a natural, zero-calorie sweetener that’s sweeter than sugar, stevia is capitalizing on consumer demand for natural and healthy beverages.