Articles Tagged with ''category management''

Consumers advance beyond multichannel shopping, PwC reports

Annual survey of online shoppers reveals consumer expectations

Although retailers have historically used the “multichannel” approach to reach consumers, the rapidly growing focus on the consumer and integrated, customer-focused technology has paved the way for a “total retail” experience, according to New York-based PwC’s report “Achieving Total Retail: Consumer Expectations Driving the Next Retail Business Model.” Based on a survey of more than 15,000 online shoppers globally, the study reveals eight consumer expectations that call upon retailers to create a total retail business model transformation.


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Anheuser-Busch focuses on success in retail channels

A-B's retail lab, Your BPA platform present personalized approaches to beer merchandising

Following steady performance in 2012, beer sales are proving to be a bright spot in the consumer packaged goods (CPG) market.


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Category management strategies turn to big data

Technology equips retailers to meet shoppers' needs

Mobile apps and Web technology are making many daily tasks, such as grocery shopping, easier for consumers.


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Taking a tactical approach to category management

Retailers engage consumers with merchandising strategies

Similar to how college basketball coaches instituted end-of-game timeouts in order to strategize a “sure-fire” inbounds play during March Madness, retailers and brand owners are calling their own plays when it comes to merchandising. Retailers and brand owners have taken a methodical approach to different merchandising tactics for brands and categories in order to engage consumers and stimulate purchase behavior, experts note.


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Category management leverages insights

Technology, research provide retail solutions
When it comes to category management, retail experts often agree that beverage manufacturers are on the leading edge of understanding assortment and placement of their products within retail outlets. Paul Weitzel, managing partner at Willard Bishop, Barrington, Ill., attributes part of the segment’s success to the direct store distribution (DSD) system used by many manufacturers.
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The curious case of a beverage boom

Gordon Wade, chief executive officer of the Category Management Association (CMA), Wimberley, Texas, mentioned during an interview for this month’s Channel Strategies article an interesting observation about the industry’s explosive growth.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

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Bottled Water Trends

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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