Articles Tagged with ''category management''

Consumers advance beyond multichannel shopping, PwC reports

Annual survey of online shoppers reveals consumer expectations
February 24, 2014

Although retailers have historically used the “multichannel” approach to reach consumers, the rapidly growing focus on the consumer and integrated, customer-focused technology has paved the way for a “total retail” experience, according to New York-based PwC’s report “Achieving Total Retail: Consumer Expectations Driving the Next Retail Business Model.” Based on a survey of more than 15,000 online shoppers globally, the study reveals eight consumer expectations that call upon retailers to create a total retail business model transformation.


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Anheuser-Busch focuses on success in retail channels

A-B's retail lab, Your BPA platform present personalized approaches to beer merchandising
February 10, 2014

Following steady performance in 2012, beer sales are proving to be a bright spot in the consumer packaged goods (CPG) market.


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Category management strategies turn to big data

Technology equips retailers to meet shoppers' needs
February 10, 2014

Mobile apps and Web technology are making many daily tasks, such as grocery shopping, easier for consumers.


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Taking a tactical approach to category management

Retailers engage consumers with merchandising strategies
April 15, 2013

Similar to how college basketball coaches instituted end-of-game timeouts in order to strategize a “sure-fire” inbounds play during March Madness, retailers and brand owners are calling their own plays when it comes to merchandising. Retailers and brand owners have taken a methodical approach to different merchandising tactics for brands and categories in order to engage consumers and stimulate purchase behavior, experts note.


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Category management leverages insights

Technology, research provide retail solutions
April 13, 2012
When it comes to category management, retail experts often agree that beverage manufacturers are on the leading edge of understanding assortment and placement of their products within retail outlets. Paul Weitzel, managing partner at Willard Bishop, Barrington, Ill., attributes part of the segment’s success to the direct store distribution (DSD) system used by many manufacturers.
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The curious case of a beverage boom

February 15, 2012
Gordon Wade, chief executive officer of the Category Management Association (CMA), Wimberley, Texas, mentioned during an interview for this month’s Channel Strategies article an interesting observation about the industry’s explosive growth.
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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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