Articles Tagged with ''celebrity partnership''

Diageo teams with David Beckham, Simon Fuller to launch new Scotch whisky

Haig Club Scotch Whisky will hit global markets later this year
April 10, 2014

London-based Diageo plc announced the upcoming global launch of Haig Club Single Grain Scotch Whisky in partnership with professional soccer player David Beckham and British entrepreneur Simon Fuller, who is the founder of XIX Entertainment and creator of the entertainment TV show “American Idol.”


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Kobe Bryant invests in BodyArmor SuperDrink

Bryant will become No. 3 shareholder for sports drink company
March 24, 2014

BodyArmor, a Beverly Hills, Calif.-based sports drink company, announced that professional basketball player Kobe Bryant made a significant investment in the company and will become its No.3 investor, behind co-founders Mike Repole and Lance Collins.


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Starbucks partners with Oprah Winfrey to create Teavana Oprah Chai Tea

New beverage will debut in Starbucks, Teavana stores April 29
March 19, 2014

Seattle-based Starbucks Coffee Co. announced a new collaboration with Oprah Winfrey to co-create Teavana Oprah Chai Tea.


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Coca-Cola partners with LeBron James to create new Sprite flavor

Limited-edition CSD available nationwide in convenience, value stores
March 19, 2014

Atlanta-based The Coca-Cola Co. has joined forces with NBA superstar LeBron James to create a new, limited-edition Sprite flavor. Sprite 6 Mix by LeBron James combines the taste of Sprite with a splash of cherry and orange flavor, the company says. The flavor formulation, packaging graphics and product name for Sprite 6 Mix were co-developed with James to reflect his style and taste preferences, it says.


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Justin Timberlake becomes co-owner with Beam of new Sauza 901 tequila

Super-premium tequila leverages singer’s creativity, Sauza brand’s equity
January 9, 2014

Deerfield, Ill.-based Beam Inc.’s Sauza Tequila brand partnered with actor and pop music artist Justin Timberlake to launch Sauza 901 super-premium tequila. The new product builds off of Timberlake’s previously launched 901 Silver Tequila and incorporates the same spirit under the Sauza brand name. The co-branded partnership blends the creativity and personality of the 901 brand’s founder, Timberlake, with the quality and history of Sauza Tequila to craft a lifestyle spirits brand.


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Diageo teams with Sean ‘Diddy’ Combs to acquire DeLeon tequila

Joint venture follows strategic alliance on Ciroc ultra-premium vodka
January 8, 2014

Norwalk, Conn.-based Diageo will expand its relationship with rap artist and entrepreneur Sean “Diddy” Combs to acquire the luxury tequila brand DeLeon.


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Malibu's spirits for every occasion

Malibu aims for year-round consumption
February 13, 2012
Package design, marketing and price point for Malibu rum were all designed with a relaxed, casual summertime occasion in mind. However, a plethora of occasions and consumer types opened the Purchase, N.Y.-based Pernod Ricard brand’s eyes to new opportunities. By diversifying its portfolio, Malibu aims to appeal to more consumers more often throughout the year.
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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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