Articles Tagged with ''demographics''

Millennial moms identified as powerful consumer demographic

Brands can use online tools to target this connected group

It’s no secret that the millennial generation is often associated with many of the digital trends out there. But recent research conducted by public relations firm Weber Shandwick and its research partner KRC Research is highlighting a specific segment of the demographic that digital marketers seem to be overlooking: millennial moms.


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IRI identifies new demographic segmentations

New cohorts analyze consumers by healthy behaviors, age

Chicago-based Information Resources Inc. (IRI) released two new major demographic segmentations to help consumer packaged goods (CPG) manufacturers and retailers better understand consumers. The NutriLink segmentation classifies U.S. consumers into six groups based on their behavior and attitudes toward health, diet and nutrition, as well as their demographics, while the SilverLink segmentation specifically analyzes U.S. adults aged 50 and older based on demographics; attitudes toward aging, health and wellness; shopping behavior; and lifestyle habits.


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Targeting demographics in beverage marketing

Identifying preferences of the most influential groups in the nation

The United States received the name “the melting pot” in the 18th century by welcoming a diverse mixture of people into the country and melding them into one common culture. 


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Stability, growth forecasted for wine industry

Research shows demographic possibilities
The old adage goes that people drink to recognize both good and bad times. This, unfortunately for the beer, wine and spirits industry, is not the case. As with many other consumer packaged goods (CPG) segments, wine industry growth rates have dropped during the last three recessions (1991, 2001 and 2008-2009) and immediately after these recessions ended, industry growth resumed.
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Health and wellness trends

Decoding consumer preferences for healthy drinks
Most of the time, people have a good idea about which types of beverages contain high amounts of sugar, sodium or calories. What they might not know is the extent of a product’s nutritional value — or lack thereof. For food and beverage consumers, seeing is believing.
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Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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