Inspired by a consumer-driven social media initiative that gave fans the power to choose its next beverage flavor, Talking Rain Beverage Co.’s Sparkling Ice line announced the release of a new flavor at NACS 2015.
January gives everyone a clean slate to start off the year on the right foot and become a better person in some way. The hard part for me has always been coming up with a resolution that I can actually keep past Jan. 31.
“The Bold and the Best” celebrates Kevin Durant’s career
November 4, 2014
Sparkling Ice, a brand of Preston, Wash.-based TalkingRain Beverage Co., announced the launch of a new advertising campaign featuring Oklahoma City Thunder forward and 2014 NBA MVP Kevin Durant. “The Bold and the Best,” which is part of a recently announced partnership initiated by Durant, celebrates Durant’s career, both on and off the court, as part of an advertisement for one of the fastest-growing beverage brands in the United States, the company says.