- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
With a mission to fill the void of sodas that are natural and flavorful, Boundary Waters Brands launched Joia All Natural Soda.
Talking Rain Beverage Co. added Lemonade and Coconut Pineapple flavors to its Sparkling Ice lineup.
Bethesda, Md.-based Honest Tea, a subsidiary of The Coca-Cola Co., Atlanta, unveiled its reformulated Honest Kids “fruit-juice sweetened” line of beverages. All five varieties of the juice pouches have been reformulated to remove the organic cane sugar and increase the juice content. Honest Kids beverages now have between 30 and 42 percent juice, an increase by 12 to 26 percentage points, depending on the variety. Nutritionally, the drinks remain at 40 calories for each 6.75-fluid-ounce pouch.
Although juices have long been a popular start to the day because of their wholesome nutrition, vitamins and more, the category has experienced numerous innovations aligning with consumer trends.
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