Articles Tagged with ''secondary packaging''

Suppliers help beverage-makers get ready for packaging

Douglas Machine releases Vantra IM cartoner

Douglas Machine’s new Vantra IM intermittent motion cartoner enables packers to setup, load and close cartons and trays at speeds as fast as 55 packs a minute within a single platform.


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New Ruffino gift box doubles as decorative lantern

Secondary package includes wood box, brushed gold metal sleeve with Florentine designs

Tuscan winery Ruffino is putting its secondary packaging to work in its upcoming Ruffino Modus Luminaria gift box.


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Packaging News: Beverage package designs emphasize color and size

Ole Smoky goes Tennessee orange, Cascade Ice launches can-sized bottles

Ole Smoky Tennessee Moonshine is showing its school spirit for the University of Tennessee football team by showcasing the school’s colors on its packaging.


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What consumers want from secondary packaging

Paperboard, shrink films, ring carriers complement primary packaging

Batman has Robin, Andy Taylor has Barney Fife, Han Solo has Chewbacca, and Pinocchio has Jiminy Cricket. While sidekicks might be the background character in all of these famous duos, secondary packaging has more of a spotlight position in its role as primary packaging’s sidekick.


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Paper-based secondary packaging supports brand growth

Secondary packaging helps enhance shelf presence

When the recession hit, consumers started purchasing fewer items on shopping trips, in effect adding importance to a product’s packaging to get shoppers to pick up the product and examine it, says Charles Pavia, director of marketing for Proactive Packaging & Display, Ontario, Calif.


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Visual Attention to In-Store Marketing: The Role of Secondary Packaging in Brand Awareness

In the white paper Visual Attention to In-Store Marketing: The Role of Secondary Packaging in Brand Awareness, Jerry Koefelda, Director of New Business Initiatives for Rehrig Pacific Company outlines the purpose and results of a study conducted by the Rehrig Pacific Company and Clemson University.


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Carriers and cases

After several distributors expressed frustration with its packaging, the marketers of O’Hara’s Irish Stout and Irish Red redesigned the brand’s four-pack carriers and created new case cartons.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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