Starting in 1994, Disney character Fud Wrapper from the EPCOT attraction Food Rocks taught consumers about nutrition by reminding them to “always eat with moderation,” when choosing healthy foods versus sweet snacks.
Company aims to encourage consumers to drink more water
November 12, 2014
SodaStream International Ltd., Airport City, Israel, announced a commitment to shift its focus toward health and wellness and highlighting the importance of hydration in a healthy and active lifestyle.
Co-branded products to launch in second half of 2014
March 3, 2014
SodaStream International Ltd., Airport City, Israel, announced a strategic agreement with Sunny Delight Beverages Co., Cincinnati, to co-develop SunnyD Tangy Original Orange, Orange-Strawberry and additional flavors exclusively for the SodaStream home beverage carbonation system.
Products scheduled to launch in second half of 2014
February 10, 2014
SodaStream International Ltd., Airport City, Israel, announced a strategic agreement with Bethenny Frankel’s Skinnygirl brand to co-develop a line of better-for-you flavors for use with the SodaStream home beverage carbonation system.
As the seasons change, fashion and tabloid magazines jump on the opportunity to highlight the latest fashion trends. In its latest white paper, Chicago-based Euromonitor International uses that same mentality for the beverage marketplace.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!