Articles Tagged with ''SodaStream''

SodaStream reports positive test results for Pepsi HomeMade

Flavor caps offer exclusive Sierra Mist HomeMade Peach variety

In the midst of the test launch of its new Pepsi HomeMade line in Florida markets, SodaStream USA, Mt. Laurel, N.J., reports that consumer responses for the trial products have thus far been positive.


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Sodastream repositions focus to emphasize health and wellness

Company aims to encourage consumers to drink more water

SodaStream International Ltd., Airport City, Israel, announced a commitment to shift its focus toward health and wellness and highlighting the importance of hydration in a healthy and active lifestyle.


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SodaStream, 5-Hour Energy empower fans to become at-home mixologists

Johnnie Walker partners with award-winning bartender Charles Joly

Back in June, I had the pleasure of watching award-winning mixologist Charles Joly in action at Chicago’s The Aviary cocktail lounge.


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SodaStream encourages mixology with new campaign

At-home beverage-maker brand invites fans to create cocktail or mocktail recipes and videos as part of its Ultimate Mixologist Contest

SodaStream USA, Mount Laurel, N.J., is continuing its ongoing mission to empower consumers by launching the Ultimate Mixologist Contest.


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Sunny Delight joins SodaStream platform

Co-branded products to launch in second half of 2014

SodaStream International Ltd., Airport City, Israel, announced a strategic agreement with Sunny Delight Beverages Co., Cincinnati, to co-develop SunnyD Tangy Original Orange, Orange-Strawberry and additional flavors exclusively for the SodaStream home beverage carbonation system.


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Beverage brands tackle the Super Bowl head on

Marketing programs engage consumers before and during Big Game

February brings one of the most anticipated events of the sports year: the Super Bowl.


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Skinnygirl, SodaStream partner to create new line of low-calorie flavors

Products scheduled to launch in second half of 2014

SodaStream International Ltd., Airport City, Israel, announced a strategic agreement with Bethenny Frankel’s Skinnygirl brand to co-develop a line of better-for-you flavors for use with the SodaStream home beverage carbonation system.


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Euromonitor identifies Top 5 U.S. beverage trends of 2013

New beverage segments represent growth opportunities in U.S.

As the seasons change, fashion and tabloid magazines jump on the opportunity to highlight the latest fashion trends. In its latest white paper, Chicago-based Euromonitor International uses that same mentality for the beverage marketplace.


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SodaStream launches Ocean Spray co-branded flavors

TV commercial features Ocean Spray veteran, rookie growers

SodaStream, Mount Laurel, N.J., announced the launch of three new flavors co-branded with Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass.


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Budweiser boasts most-effective Super Bowl ad

Budweiser’s minute-long Clydesdale ad titled “Brotherhood” earned the ranking of most effective ad of Super Bowl XLVII, according to Ace Metrix, a Mountain View, Calif.-based TV and video analytics authority.


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Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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