Articles Tagged with ''The Coca-Cola Co.''

Drink mixes capitalize on flavor trends

Incorporation of different beverage categories gives drink mixes multiple growth opportunities
By Jessica Jacobsen
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Although the term mixologist is commonly referenced in association with alcohol products, innovations within the drink mix category are allowing consumers to become mixologists in the non-alcohol arena.


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Keurig Green Mountain invests in new facility for cold pod manufacturing

Coffee company will invest $337 million in the plant over five years to support new Keurig Cold platform
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Keurig Green Mountain Inc., Waterbury, Vt., closed on the purchase of a 585,000-square-foot manufacturing facility in Douglasville, Ga., which will be responsible for producing pods for the company’s new Keurig Cold platform, set to launch in fiscal-year 2015.


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The Top 100 beverage companies of 2013

The Coca-Cola Co. edges out competition as No. 1 beverage company
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The consumer packaged goods market continued to see success from beverage brand owners last year.


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Honest Tea sells its 1 billionth beverage

The Coca-Cola Co. subsidiary estimates 22 million pounds of organic ingredients purchased singe 1998
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Honest Tea, a Bethesda, Md.-based independent operating unit of The Coca-Cola Co., recently crossed a major milestone, selling more than 1 billion beverages since its founding in 1998.


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7-Eleven adds new Sprite 6 Mix by LeBron James Slurpee flavor

New collaboration with The Coca-Cola Co. features Sprite, orange and cherry flavors
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7-Eleven Inc., Dallas, added the new Sprite 6 Mix by LeBron James Slurpee to its lineup of frozen beverages lineup. Inspired by the limited-edition Sprite flavor developed between The Coca-Cola Co. and the NBA superstar, the new Slurpee also features the taste of traditional Sprite mixed with cherry and orange flavors, the company says.


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Zico launches ‘Crack Life Open’ national campaign

Coconut water brand partners with actress Jessica Alba
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Zico, a coconut water brand of Atlanta-based The Coca-Cola Co., announced that actress Jessica Alba will serve as brand ambassador for its new “Crack Life Open” national brand campaign. The multimillion-dollar campaign includes Zico print, out-of-home (OOH) and digital advertising across the United States.


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Beer liquid concentrates could take home carbonation to a new level

At-home carbonation machines enable consumers to experiment with craft beverages
By Stephanie Cernivec
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In February, The Coca-Cola Co. and Green Mountain Coffee Roasters Inc., now known as Keurig Green Mountain, announced plans to develop a new at-home beverage system called the Keurig Cold that would enable consumers to make their own Coca-Cola branded drinks at home.


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Coca-Cola introduces 3 countertop Freestyle machines

New equipment expands number of locations suited for the fountain technology
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Atlanta-based The Coca-Cola Co. added three new models to its Coca-Cola Freestyle fountain equipment portfolio to help expand the number of locations suited for the technology, the company says. Like the full-size Freestyle machines, the new countertop units offer multiple beverage choices, including low- and zero-calorie options, and an interactive touchscreen experience but in a smaller unit size. The new Coca-Cola Freestyle countertop dispensers will be piloted by the end of the year, the company says.


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Vitaminwater Energy

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The Coca-Cola Co. took its enhanced water brand into the energy drink category with Vitaminwater Energy.


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The Coca-Cola Co. reports Q1 2014 results

Media investments help drive brand growth
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Atlanta-based The Coca-Cola Co. reported worldwide volume growth of 2 percent as well as volume and value share gains for its non-alcohol ready-to-drink (NARTD) beverages portfolio during the first quarter of 2014.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

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2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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