Articles Tagged with ''The Coca-Cola Co.''

The Coca-Cola Co. reports Q1 2014 results

Media investments help drive brand growth
April 15, 2014

Atlanta-based The Coca-Cola Co. reported worldwide volume growth of 2 percent as well as volume and value share gains for its non-alcohol ready-to-drink (NARTD) beverages portfolio during the first quarter of 2014.


Read More

CSD brands respond to health concerns with sweetener research

Category also expands into new formats, usage occassions
April 11, 2014

“It’s no secret that 2013 was a challenging year,” began Larry D. Young, president and chief executive officer of Plano, Texas-based Dr Pepper Snapple Group (DPS), in his address during the company’s fourth-quarter 2013 earnings call.


Read More

Honest summer refreshers

April 7, 2014

Honest Tea, an independent operating unit of The Coca-Cola Co., introduced a line of organic “summer refresher” beverages.


Read More

Coca-Cola launches ‘The World’s Cup’ campaign

Campaign surrounding 2014 FIFA World Cup is largest marketing program in Coca-Cola history
April 2, 2014

In its largest marketing program yet, Atlanta-based The Coca-Cola Co. is inviting the world to celebrate football — commonly referred to as soccer in the United States — as a force for social good. Through its "The World's Cup" campaign, The Coca-Cola Co. will promote participation, empowerment and conversation surrounding the 2014 FIFA World Cup in Brazil with the goal of delivering the most accessible and inclusive international football championship event ever, the company says.


Read More

Coca-Cola expands ‘The Ahh Effect’ campaign with commercials

Soft drink maker also expands online platform, behind-the-label content
March 21, 2014

Atlanta-based The Coca-Cola Co. is expanding its “The Ahh Effect” campaign with added features for its second year. The teen-focused effort will build on its history of innovation with several marketing firsts for Coca-Cola in interactive and broadcast media this coming year, the company says.


Read More

Coca-Cola partners with LeBron James to create new Sprite flavor

Limited-edition CSD available nationwide in convenience, value stores
March 19, 2014

Atlanta-based The Coca-Cola Co. has joined forces with NBA superstar LeBron James to create a new, limited-edition Sprite flavor. Sprite 6 Mix by LeBron James combines the taste of Sprite with a splash of cherry and orange flavor, the company says. The flavor formulation, packaging graphics and product name for Sprite 6 Mix were co-developed with James to reflect his style and taste preferences, it says.


Read More

Beverage brands get social with Pinterest promotions, Twitter contests

New products draw inspiration from social media, consumer requests
March 14, 2014

Fitness water brand Buff Water signed Canadian Football League athlete Hugh Charles, a running back for the Edmonton Eskimos, to its brand team.


Read More

Coca-Cola closes on minority equity acquisition of GMCR

Coca-Cola Co. now owns approximately 10 percent of GMCR
February 27, 2014

The Coca-Cola Co., Atlanta, and Green Mountain Coffee Roasters Inc. (GMCR), Waterbury, Vt., announced the closing of the previously announced private placement of GMCR common stock to The Coca-Cola Co. for total gross proceeds of approximately $1.25 billion.


Read More

The Coca-Cola Co. launches Diet Coke Frost slushy

New CSD brand release marks brand’s first frozen beverage offering
February 26, 2014

Atlanta-based The Coca-Cola Co.’s Diet Coke brand is moving into the frozen beverage segment with its new Diet Coke Frost beverage. The low-calorie, cherry-flavored, frozen carbonated soft drink (CSD) marks the brand’s first foray into the frozen beverage segment in its 31-year history, the company says.


Read More

Coca-Cola reports global volume growth for 2013

Worldwide sparkling beverage volume up 1 percent
February 18, 2014

The Coca-Cola Co., Atlanta, released its full-year and fourth quarter 2013 results. Worldwide volume growth of 2 percent for the full year and 1 percent for the fourth quarter were reported.


Read More

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

THE MAGAZINE

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked